PROTECT
Don't get hacked or scammed.
The one room with no wrong audience. Watch yourself get deepfaked in real time, then watch your own face fool a room full of people who knew it was coming.
Getting in: The labs and clinics in this room need a Pro pass ($149), or a $79 add-on for a single session. General admission ($39) covers the Exchange and expo floor and every main stage talk — but not this room.
Get deepfaked. Then learn to spot it.
Deepfake detection, red-teaming, and the governance checklist you leave holding.
You walk out with
Four things you cannot unsee
Your own face, used against you
Ninety seconds of video is all it takes. Watching it happen to you is the part nobody forgets.
A phone that is actually locked down
We sit with you and fix the settings, the passwords and the recovery options. Not a handout. Your device.
A one-page security check for your business
The five things a small company gets wrong, checked against your setup, marked done or not done.
A scam script you can recognize
The voice-clone call, the invoice change, the grandparent call. You hear them here first so you hang up next time.
What this costs everywhere else
We are not discounting anything. We put the things you leave with into one room, on one weekend, and charged for the room instead of the pieces.
Inside the room
What it actually looks like
The deepfake moment
The reaction shot. Person watching themselves.
The clinic table
A phone open, an expert walking through settings.
Voice clone on screen
A waveform and a familiar name on a phone.
The scam session
An audience leaning in, hands up.
The business security check
A one-page checklist being filled in.
The PROTECT schedule
Sessions drop in October
Times, seats and session leaders
We publish the full run of show in October, along with seat counts for every capped session. Labs fill first, so the list goes to the mailing list before it goes on the site.
Get your passWhat will be in this room
- I Got Hacked — live deepfake demo, twice daily
- Phone and account lockdown clinic, walk-up
- Small business security check
- Scam and elder-fraud sessions
- AI policy basics for teams
I Got Hacked, live
We build a deepfake of a volunteer on stage, in front of the room, in about ninety seconds. Then we play it to the audience and watch how many people believe it. It is the fastest way to make an abstract risk feel personal, and it is the session people bring their families back for on Friday.
Volunteer for the demoGet deepfaked. Then learn to spot it.
Volunteers get deepfaked live on the floor, in minutes, in front of everyone. Then the room walks through exactly how to spot it next time.
Is this your room?
Who PROTECT is built for
You'll fit right in if
Everybody. Owners, parents, older adults, teachers, IT staff, and anyone with a phone and a bank account. This is the room people bring somebody else to.
And if it isn't your room
A Pro pass covers all five. Start here, walk out, try another. Most people spend a day in one room and an afternoon in a second — and the Exchange sits in the middle of the floor on a general pass, connecting all of them.
Someone in your family already got a fake voice call.
You handle money or data for other people.
Your team is using AI tools nobody approved.
Passes
$39 gets you in the building.
$149 gets you in this room.
The Exchange and expo floor both days, every main stage talk, and your profile on the Opportunity Board. Does not include labs or clinics.
Adds one capped lab or clinic, in any room, to a general pass. Buy as many as you like.
Every lab and clinic in all five rooms, included. This is the pass that opens the room, and it pays for itself against two add-ons.
Everything in Pro, plus the executive track. Day Zero on Wednesday is invitation only.
For companies
Two ways to own this room
PROTECT experience partner — not yet claimed
One company owns this room outright for both days: the signage, the schedule, the showpiece and a 20x20 footprint inside it. There is no second PROTECT partner. A security vendor, a bank or credit union, an insurer, a telco, or a consumer-protection organisation. High trust, high emotion, and a room that includes people who are not technical.
Partner with PROTECTTraining partner — open
The labs and clinics in this room need curriculum, instructors and tooling. We are looking for one training partner to build that with us and put their name on what people actually learn. A platform with a safety, trust or responsible-AI programme. Public education here reaches the audience most exposed and least reached.
Talk to us about trainingWalk in with a question.
Walk out with work.
April 14–16, 2027 · POST HTX, Houston
Get a Pro pass — $149General admission from $39 — expo floor and main stage.